Real estate AI chatbots
Real Estate Chatbot: Capture Every Lead 24/7 — Even at 11:47 PM
A home buyer messages your Facebook page at 11:47 PM on a Sunday asking about a listing. By the time you reply Monday morning, they have already booked a showing with the next agent who answered faster. That is the leak in almost every real estate practice — and it is exactly what a real estate chatbot closes.
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The real cost of a slow lead response
Speed wins listings. A lead contacted in the first five minutes is dramatically more likely to convert than one contacted thirty minutes later — and most buyer inquiries never get a reply inside an hour at all.
Agents do not lose deals because they are bad at selling. They lose them because:
- Leads arrive at midnight, on weekends, and while you are mid-showing.
- “Is this still available?” questions sit unanswered for hours.
- Every un-answered direct message is a buyer who moved on to the next agent.
A chatbot in real estate does not take breaks. It answers instantly, qualifies the lead, and books the appointment — even while you are showing a house.
What a real estate AI chatbot actually does
Most people picture a generic pop-up that says “Hi, how can I help?” That is not this. A properly trained real estate AI chatbot handles the jobs that eat your day:
- Answers listing questions instantly — price, beds and baths, square footage, HOA, showing availability.
- Qualifies buyers — “Are you pre-approved? When are you looking to move? What area?”
- Books appointments — pushes straight to your calendar, with no back-and-forth.
- Captures contact information — name, email, and phone before the lead goes cold.
- Routes hot leads — flags the ready-to-buy buyer and alerts you immediately.
All of it trained on your listings, your neighbourhoods, and your process — not a generic script.
Where it lives: website, Facebook Messenger, and Instagram
Buyers do not only find you on your website. They message you on Facebook, slide into your Instagram DMs, and ask the same question in three places at once.
A real estate chatbot runs across all three channels with one inbox — so a lead on Instagram and a lead on your site both get the same instant, accurate answer. One bot, three channels, no dropped conversations, and human takeover the moment a real person is needed.
Why agents choose done-for-you over a DIY template
You can find a real estate chatbot template in ten minutes. Then you spend ten hours training it, ten more keeping it accurate, and you are still not certain it is answering correctly.
The done-for-you model is the difference between having a chatbot and using one:
- Custom-trained on your listings, service areas, and FAQ — not a blank template.
- Managed for you — we keep it accurate as your inventory changes.
- Human takeover — when a lead needs a real person, you step in seamlessly.
You sell houses. We run the machine that fills your calendar.
What a real estate chatbot costs vs. what it returns
One closed transaction covers the cost for a year — often many times over. The math:
- Average agent commission on one side of a sale: thousands of dollars.
- A chatbot that captures just one extra lead a month pays for itself immediately.
- Every after-hours lead you currently miss is revenue you never see.
This is not a cost. It is the cheapest lead source you will ever turn on.
Choose your plan
Monthly service and one-time implementation are shown separately. Implementation is optional on DIY and required for Growth and Autopilot.
Start here
DIY Chatbot
$99.99 / month
Optional professional setup
Available after signup if you want us to configure it for you. No setup purchase is required for DIY.
- AI chatbot for website, Facebook Messenger, and Instagram
- Self-service setup and onboarding guides
- Basic included AI usage with clear limits and upgrade options
- SMS, voice, email automation, and managed conversations sold separately
Get started — $99.99/mo
Most agents pick this
AI Growth System
$297 / month
Required implementation: $1,995 once
Standard $2,995.
- Website and social AI chatbots, custom-trained on your listings
- Limited ongoing management and optimisation
- Expanded GoHighLevel business tools
- Guided activation of the added features
Choose Growth
Fuller service
AI Business Autopilot
$597 / month
Required implementation: $4,995 once
Standard $5,995.
- Everything in Growth
- Broader automation and hands-on management
- Voice and other advanced capabilities, configured for your business
- Higher-touch optimisation
Choose Autopilot
AI, messaging, voice, and third-party usage may have limits or usage-based charges. Subscriptions carry a 12-month minimum initial term. Review the checkout terms before paying. No plan includes unlimited third-party usage by default.
Real estate chatbot questions, answered
How much does a real estate chatbot cost?
Plans start at $99.99 per month for the self-service DIY chatbot, and $297 per month plus a one-time $1,995 implementation for the managed AI Growth System. Setup is optional on DIY and required on Growth and Autopilot.
Which channels does it cover?
Your website, Facebook Messenger, and Instagram direct messages — all answering into one inbox with human takeover.
How long does it take to launch?
DIY is self-service with onboarding guides. Managed plans are configured for you and typically launch within the first two weeks after kickoff, once your listings, service areas, and FAQ are collected.
Can it book showings on my calendar?
Yes. It qualifies the lead, then pushes straight to your connected calendar so buyers book a showing without back-and-forth.
Does it replace me or my team?
No. It answers instantly at 11:47 PM, qualifies the buyer, and hands you the conversation the moment a real person is needed.
See it answering your own listings
Send us three of your active listings and we will show you exactly how the bot answers questions about them — before you commit to anything.
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Start with Growth
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